Overview of Consumer Behavior in Scopus Database
DOI:
https://doi.org/10.62181/wc534226Keywords:
Bibliometric, Consumer Behavior, ScopusAbstract
This research aims to identify and analyze the determinants of consumer behavior through a literature review using bibliometric analysis methods. Using the keyword "consumptive behavior," data was obtained from the Scopus database, resulting in 128 relevant articles for a certain period. Bibliometric analysis methods are used to map publication patterns, identify research trends, and determine influential authors and institutions in this field. The results of the analysis show that consumer behavior is influenced by various factors, including psychological, social, cultural and economic factors. This research also identifies the relationship between these factors and how they influence consumer purchasing decisions. With a deeper understanding of these factors, this research provides valuable insights for academics and practitioners in developing more effective and relevant marketing strategies. In addition, this study also identifies areas that require further research, so that it can assist in the development of theory and practice in the field of consumer behavior.
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